Elon Musk was the founder of Paypal and he is now, among other things, the CEO of Tesla Motors.
What's interesting about the NY Times article below is that it seems to indicate that Musk has developed a new business model based on his awareness of human nature and his concern for the environment.
For example, everybody knows that gas-burning cars pollute the environment. Few people have, however, abandoned their gas-burning cars because these cars make their lives easier. So although people know they are polluting the environment, they just don't seem to think about it nor does this make them want to switch to electrically generated cars (which would not contribute to adding greenhouse gases to the atmosphere).
Therefore, Musk wants to appeal to everyone's self interest since appealing to the interests of the planet does not seem to work. It is Musk's intention to make a car that is better and cheaper than fossil-fuel (gas-burning) cars so that people will want to switch to cars which are better for the environment, and they will switch for completely selfish reasons.
Here is an interesting and thought-provoking article followed by interesting vocabulary from the article and some good discussion questions.